Big changes are in store for the 2007 Daytime Emmy Awards.
CBS has decided to move the annual sudser-centric kudocast to Friday, June 15. Kudos will be held outside the May sweeps frame for the first time since 1991, when the event moved to primetime.
Sked shift comes on the heels of record-low tune-in for the Daytime Emmys earlier this year on ABC, as well as several years of declining numbers for the show. This year’s numbers were particularly disappointing given the large promo push ABC gave the event, as well as the decision to move the kudos back to Hollywood.
By airing the Daytime Emmys in June, CBS execs may be hoping to avoid cratering on a Friday night during sweeps and in the closing days of what could be a very tight season-to-date ratings race.
At the same time, execs at the National Academy of TV Arts & Sciences no doubt hope the less intense competish in June — when most entertainment shows are in repeats — may help their show attract more eyeballs. CBS also will be able to give the show a bit more of a promo push given the relative lack of original fare in June.
Also possibly playing into the sked decision: “The Price Is Right” host Bob Barker is set to step down in June. Exact date of his departure hasn’t been set, but it’s possible his final show and the kudocast could end up in close proximity.
Ratings for this year’s Daytime Emmys could be key for NATAS. That’s because the org’s contract with CBS and ABC — which share broadcast rights to the event — expires after June’s telecast.
How the event performs in the ratings could affect how much NATAS will be able to fetch for the event, or whether the skein moves from broadcast to cable.
In addition to moving this year’s show to June, NATAS also has decided to abandon its tradition of holding simultaneous creative arts Emmys in Gotham and Los Angeles. Instead, there’ll be a single creative arts ceremony on Thursday, June 14.
Both the main ceremony and the creative arts show will originate from Hollywood & Highland. Former will take place at the Kodak Theater, the latter at the Grand Ballroom.
Noms for most of the 2007 Daytime Emmys will be announced on the March 14 edition of “The Early Show” on CBS. In a first, noms for kidvid programming will be unveiled on Feb. 7.