South Africa exhibitors go digital

'Happy Feet' to be used in first screenings

The two leading exhibitors in South Africa have entered a new technological era this month with the launch of state-of-the-art digital projection at their flagship cinemas, both using animated hit “Happy Feet” for the first screenings on their new equipment.

Nu Metro put its Christie CP2000 2K DLP digital projector and Doremi DC-2000 server into action at its showcase II Grande theater at Montecasino in Johannesburg, while Ster-Kinekor put its first high-definition projector, the Christie CP 2000x, to work at its Classic Sandton cinema.

Ster-Kinekor said it was excited about “ushering in digital cinema for South African audiences.”

Ster-Kinekor Theaters CEO Fiaz Mahomed said the Hollywood studio-endorsed projector would enable auds to see digitally released movies of a quality not previously possible.

“We are confident we have the best projector-server combination available and are pleased to be able to bring this technology to South African audiences,” said Nu Metro Theaters national product manager Mark Harris.

In addition to the new equipment at Montecasino, Nu Metro said it had already installed 1.6K digital projection at 32 of its screens countrywide.

Both exhibitors indicated they would continue the move toward digital, installing and upgrading equipment at more cinemas in the future.