BUDAPEST — On the second day of Central Euro mart Discop, delegates took a look into the future via state-of-the-art digital multimedia broadcasting from South Korea, touted by the Korean Broadcasting Commission as the world’s first live commercial mobile phone broadcasting system.
KBC hopes to introduce the technology to Russia and its fellow Commonwealth of Independent States with heavy mobile-phone penetration.
“Mobile phone penetration in Hungary is 80%,” said KBC deputy director Eunice Paek on Friday. “I think this is a good base for introducing mobile broadcasting.”
DMB is a live broadcasting system, which Paek says is popular in South Korea, a market with two commercial DMB services — satellite and terrestrial — and 1.5 million users.
She says DMB is a new paradigm that demands programming suitable for shorter timeslots.
“When we watch TV, we can focus on a movie for two hours,” Paek said. “On a mobile the programming should be under 15 or 10 minutes.”
In South Korea, sports and news are most in demand by mobile watchers, who primarily use the service “while commuting on trains or waiting in a bar or restaurant.”
Europe is already considering DMB as a sports medium.
German broadcasters are running a DMB trial during the World Cup, bringing matches or their highlights to mobile subscribers. France’s Bougues Telecom and leading terrestrial channel TF1 have also initiated a DMB trial.
KBC is part of an eight-company delegation from South Korea that is using the council’s interest in Discop to push product, like Korean Broadcasting System’s drama skeins “Sorry, I Love You” and “A Love to Kill.”
Korean product sells well in Asia, says Jinny Kwak, director of KBC’s Intl. Affairs Division. But it is a new commodity in Europe.