Leading reality programmer Reveille is pacting with Meteor Worldwide to launch Pliq, a new mobile content delivery service aimed at young audiences on-the-go.
Meteor’s managing partners Dieter Abt and Ben Blanco made the announcement, which marks the first mobile distribution deal for Reveille, whose founder and CEO Ben Silverman will serve on the board.
Pliq, a Meteor subsidiary led by newly appointed CEO Sanjay Pothen, will distribute original as well as repurposed Reveille programming as brand-integrated entertainment. The mobile platform is scheduled to debut during the first quarter of 2007 with properties including “The Restaurant,” “25 Million Dollar Hoax,” “Meet Mr. Mom,” “The Club,” “House Wars” and “Adrenaline X.”
Meteor has high hopes for the service, which it expects to grow into a global service. The startup will draw from some of the best-known entertainment properties in the world to benefit top advertisers. Already in the works is a deal that will allow Pliq to drawn content from both Universal and DreamWorks libraries.
“Reaching ever-sophisticated young mobile audiences is the new Holy Grail of advertising” boasted Abt and Blanco in a joint statement. “It will also be able to translate marketing data into message-specific content that may be narrowcast toward niche audiences,” explained Pothen.