You will be redirected back to your article in seconds

Gray Lady on data mission

N.Y. Times at bat with Baseline

Moving deeper into showbiz, the New York Times has acquired the industry’s near-ubiquitous data resource Baseline StudioSystems from Hollywood Media in a deal worth $35 million.

The Times plans to grow Baseline’s subscription business while using it to expand the paper’s own online entertainment resources for both consumers and professionals.

Hollywood Media, which also operates Web sites like Hollywood.com and Broadway.com and has a minority interest in MovieTickets.com, acquired Studio Systems in 2004 for $4.75 million and combined it with its then-primary competitor, Baseline, which Hollywood already owned.

Company has been considering a sale of the combined showbiz database in recent months and finally reached a deal with the Times, which has been spending money to increase its online entertainment offerings.

“We have very ambitious plans for our entertainment section online,” said NYTimes.com senior veep-general manager Vivian Schiller. The Baseline content will be added to “the criticism and reporting and blogs and videos.”

Along with integrating some Baseline StudioSystems content into its Web site, the Times plans to fully support the subscription biz with hopes of expanding its revenue base by adding users from the Gotham media world.

It will also continue the company’s syndication service, which provides data to other media companies. (Variety licenses Baseline StudioSystems data for its Web site.)

Baseline is expected to bring in revenue of $6 million this year and is currently profitable. It will continue to operate out of Santa Monica under execs Rafi Gordon and Alex Amin, who will report to Schiller.

Deal leaves Hollywood Media with its consumer-oriented Web sites and several other data businesses, such as showtimes provider CinemaSource.

More Scene

  • Brandon Flynn, Timothy Granaderos, Alisha Boe,

    Alisha Boe Says Brock Turner Case Was Her 'Bible' for '13 Reasons Why' Season 2

    Moving deeper into showbiz, the New York Times has acquired the industry’s near-ubiquitous data resource Baseline StudioSystems from Hollywood Media in a deal worth $35 million. The Times plans to grow Baseline’s subscription business while using it to expand the paper’s own online entertainment resources for both consumers and professionals. Hollywood Media, which also operates […]

  • Yara ShahidiMTV Movie & TV Awards,

    Yara Shahidi, Noah Schnapp, More Talk the Dangers of Social Media at MTV Awards

    Moving deeper into showbiz, the New York Times has acquired the industry’s near-ubiquitous data resource Baseline StudioSystems from Hollywood Media in a deal worth $35 million. The Times plans to grow Baseline’s subscription business while using it to expand the paper’s own online entertainment resources for both consumers and professionals. Hollywood Media, which also operates […]

  • A Night in the Writers' Room

    'Vida,' 'One Day at a Time' Showrunners Recount Being Called Racial Slur in Writers' Room

    Moving deeper into showbiz, the New York Times has acquired the industry’s near-ubiquitous data resource Baseline StudioSystems from Hollywood Media in a deal worth $35 million. The Times plans to grow Baseline’s subscription business while using it to expand the paper’s own online entertainment resources for both consumers and professionals. Hollywood Media, which also operates […]

  • A Night in the Writers' Room

    Parity Takes Center Stage at Variety's 'A Night in the Writers' Room' Drama Panel

    Moving deeper into showbiz, the New York Times has acquired the industry’s near-ubiquitous data resource Baseline StudioSystems from Hollywood Media in a deal worth $35 million. The Times plans to grow Baseline’s subscription business while using it to expand the paper’s own online entertainment resources for both consumers and professionals. Hollywood Media, which also operates […]

  • American Black Film Festival opening night

    Trevor Jackson Was Originally Told He Was 'Too Young' to Star in 'Superfly' Remake

    Moving deeper into showbiz, the New York Times has acquired the industry’s near-ubiquitous data resource Baseline StudioSystems from Hollywood Media in a deal worth $35 million. The Times plans to grow Baseline’s subscription business while using it to expand the paper’s own online entertainment resources for both consumers and professionals. Hollywood Media, which also operates […]

  • Women In Film Crystal and Lucy

    Brie Larson Says She Learned Her Own Strength Playing 'Captain Marvel' Role

    Moving deeper into showbiz, the New York Times has acquired the industry’s near-ubiquitous data resource Baseline StudioSystems from Hollywood Media in a deal worth $35 million. The Times plans to grow Baseline’s subscription business while using it to expand the paper’s own online entertainment resources for both consumers and professionals. Hollywood Media, which also operates […]

  • 2018 NBCUniversal Upfront

    Andy Samberg on Returning to NBC With 'Brooklyn Nine-Nine': 'It Feels Like Home'

    Moving deeper into showbiz, the New York Times has acquired the industry’s near-ubiquitous data resource Baseline StudioSystems from Hollywood Media in a deal worth $35 million. The Times plans to grow Baseline’s subscription business while using it to expand the paper’s own online entertainment resources for both consumers and professionals. Hollywood Media, which also operates […]

More From Our Brands

Access exclusive content