CNBC unveils new broadband Web site

New site to stream financial news 24/7

CNBC pulled the wraps off a broadband site Monday in a bid to reach additional business and financial professionals in the workplace.

CNBC.com will stream the financial news net 24/7. In addition it provides access to past clips and a host of stock analysis tools, including alerts for when guests are scheduled to appear or when new video has been uploaded.

When its deal with MSN expired in July, the net hired 55 staffers to launch the site, designed to take on Dow Jones’ Marketwatch, Yahoo! Finance, Bloomberg and Reuters.

“I look at it as a Bloomberg Box for everyday people,” said CNBC business news senior veep Jonathan Wald.

Launch sponsors are a host of CNBC TV sponsors including Ameritrade, Fidelity Investments, Etrade and Scottrade.

In a departure, CNBC on-air personalities and correspondents will be asked to write stories and file blog dispatches in addition to their video reports.

Site launched Monday with an exclusive interview with Michael Moskow, chairman of the Federal Reserve Bank of Chicago, and will have 15,000 video clips, with 75-100 added daily from the U.S., Europe and Asia.

CNBC.com will have its own just-for-the-Web live newscast, “Market in a Minute,” at the top and bottom of each hour with Maria Bartiromo, Bill Griffeth and Joe Kernen, as well as a personalized desktop ticker.

A premium subscription to CNBC.com Plus ($9.95 per month) allows viewers to watch the network live and commercial-free on their desktops and provides full access to all video archives.