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BSkyB scores first game simulcasts

Service to offer 100 hours of coverage in first 4 weeks

Satcaster BSkyB is claiming a U.K. media first with its plan to show live soccer and cricket simultaneously on mobile phones and TV.

Service, which kicks off Saturday, will offer some 100 hours of coverage in the first four weeks.

BSkyB, which launched its mobile service last year, already shows Sky News and entertainment highlights on mobile following a deal with operator Vodafone.

The soccer to air, league playoffs, is unlikely to match the excitement of top-drawer British games, but the cricket internationals could prove popular.

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