Pop star Christina Aguilera will release songs from her upcoming album on pan-European cellular carrier Orange for use on Sony Ericsson Walkman phones, further boosting the cellphone industry’s move into entertainment.
Friday’s announcement, made in London, looks less like a profit-spinner for Orange and Sony Ericsson and more like a marketing campaign for mobile entertainment.
The nine-month deal starts in April and also provides mobile videos, song remixes and other material — some of which relate to Aguilera’s upcoming tour.
Aguilera has a recording contract with Sony BMG, which is affiliated to Sony Ericsson.
None of the parties are saying when Aguilera will release her album, what it will be called and which songs will be exclusive. The deal covers nine European countries but does not include Germany and Italy.