×

Synergy not kid-friendly at Eye web

Indie replaces Nick kids block at CBS

CBS and DIC Entertainment are partnering on a Saturday morning kids block, “CBS’s Secret Saturday Morning Slumber Party,” for the fall. The deal exemplifies the split between just-separated Viacom and CBS.

The CBS hookup with DIC means the current kids programming block on the Eye, “Nick Jr. on CBS,” will go away come fall — an interesting development in its own right, since up until three weeks ago Nick and the Eye were siblings within the single Viacom fold.

Now they’re units of two separately quoted congloms, and the same family values are no longer shared.

The new five-year arrangement is a coup for DIC (an indie briefly owned by Disney/ABC) since Nick programming (sibling or not) is nothing to sniff at.

Deal was unveiled Thursday by Nancy Tellem, prexy of the CBS Paramount Network Television Entertainment Group, and Andy Heyward, chairman-CEO of kids producer DIC Entertainment.

Although financial terms were not disclosed, hookup supposedly diverges from the typical time-buy for network kids blocks. It does, however, allow DIC to sell the national ad time in the block.

DIC’s Heyward told Daily Variety the Eye deal repped “the largest, most important deal in the history of his company” and had come together after an initial meeting with CBS topper Leslie Moonves at the Mipcom trade show in Cannes in October.

He also stressed that the deal went beyond merely a programming block to involve other joint initiatives by the partners, especially in new media. (DIC owns a trio of online communities popular with pre-teen girls.)

As part of the programming agreement with DIC, the block will feature three hours of FCC-compliant kids shows and serve as a platform to introduce new shows created by DIC.

In addition, it will run series from DIC’s library of animated product, including “Madeline,” “Where On Earth Is Carmen Sandiego,” “Strawberry Shortcake” and “Trollz.”

“DIC is a leader in children’s entertainment with a deep library of kids programming and a successful track record for launching and running an educational-informative block in the U.S.,” Tellem said.

DIC and CBS execs will collaborate with the DIC Educational Advisory Board, a group comprised of media experts, educators and pediatricians, created to provide information and advice to creative professionals in the development of programs for children.

DIC, whose library consists of 2,800 half-hours, is headquartered in Burbank, with overseas offices in Paris, London and Cologne, Germany. Company recently listed on London’s AIM stock exchange.

More TV

  • Lorraine Toussaint

    Queen Latifah's 'Equalizer' Reboot Pilot at CBS Casts Lorraine Toussaint

    Lorraine Toussaint has joined the CBS’ reboot pilot for “The Equalizer,” Variety has learned. She joins previously announced series lead Queen Latifah and recently announced cast member Liza Lapira. In the reimagined version, Queen Latifah stars as Robyn McCall, an enigmatic figure who uses her extensive skills to help those with nowhere else to turn. Toussaint [...]

  • Ben Schnetzer

    'Y: The Last Man' Series at FX Casts Ben Schnetzer as Yorick

    Ben Schnetzer has stepped into the role of Yorick Brown in FX’s upcoming “Y: The Last Man” series, Variety has learned. He takes over the role from Barry Keoghan, who exited the series at the beginning of this month. The show is based on Brian K. Vaughan and Pia Guerra’s award-winning DC Comics graphic novel series [...]

  • Herb Dorfman Obit Dead

    Herb Dorfman, Orion Pictures Home Video Executive, Dies at 77

    Herb Dorfman, former Orion Pictures executive and a home video industry veteran, died Feb. 25 of complications from Parkinson’s disease and dementia. He was 77. Dorfman served as head of home entertainment for Orion Pictures from 1987 to late 1996. Orion was a prosperous independent studio in those days that turned out a steady stream [...]

  • Black Panther

    What's Coming to Disney Plus in March 2020

    Disney Plus will continue to expand its library next month, adding older films as well as new television shows, releasing as both weekly episodes and entire seasons. After streaming on Netflix for over a year, Marvel’s “Black Panther” is making its way to Disney Plus, leaving just “Avengers: Infinity War” and “Ant-Man and the Wasp” [...]

  • Bob Chapek

    What Disney's Theme Parks Reveal About New CEO Bob Chapek

    Theme parks and resorts aren’t likely top of mind for the industry set when they think of Disney. But in light of the recent (and very swift) appointment of parks and consumer products head Bob Chapek to succeed Bob Iger as Disney CEO, Chapek’s recent interviews at the parks offer a few insights about the [...]

  • LOVE IS BLIND Lauren and Cameron

    Are Lauren and Cameron From 'Love Is Blind' Still Together?

    The finale to Netflix’s “Love is Blind” has been revealed, unleashing an emotional wave of broken hearts and shattered engagements across the the internet. Warning — “Love is Blind” finale spoilers below. After several on-the-altar dismissals and full on “the wedding is canceled” speeches, it was contestants Lauren Speed and Cameron Hamilton, who salvaged most [...]

  • Hawaii Five-O Oahu Hawaii

    'Hawaii Five-0' to End After Current Season on CBS

    The CBS reboot of “Hawaii Five-0” will end after its current and tenth season. The series will air a two-hour finale on April 3. Upon its conclusion, it will have aired 240 episodes, just shy of the 279 episodes of the original 1968 series. “It’s never easy to say goodbye to a hit franchise that [...]

More From Our Brands

Access exclusive content