×
You will be redirected back to your article in seconds

Super project for Imax

Man of Steel wields 3-D

“Superman Returns” will literally jump out at auds — at least in Imax theaters.

Large-screen exhib Imax and Warner Bros. announced Wednesday that roughly 20 minutes of “Superman” will be converted into Imax 3-D, with the pic becoming the first live-action feature to utilize Imax’s conversion technology.

Bryan Singer, the film’s director, is picking the three or four sequences to be converted, although producers aren’t saying which they are. Singer also is designing a visual cue that will let auds know when to put on and take off their Imax 3-D glasses.

Singer said the test scenes that have been converted “look, sound and feel absolutely amazing” and that the experience will “envelope audiences in this story, enabling them to feel the emotion, drama and suspense in a completely new and unique way.”

At a time when studios are grappling with apathetic moviegoers, showing parts of “Superman” in 3-D will provide an experience that can’t be replicated anywhere else, according to execs at Imax and Warners.

Pic, which returns the Man of Steel to the bigscreen after more than two decades, will bow simultaneously June 30 in conventional and Imax theaters. Brandon Routh stars.

Imax Filmed Entertainment chair-prexy Greg Foster said converting parts of “Superman” is a first step toward converting an entire live-action film, and the pic is a “perfect way to begin this process.”

Including “Superman Returns,” five of the seven films on Imax’s lineup this year sport 3-D, including three animated pics: “The Ant Bully” and “Happy Feet,” both from Warners, and Sony’s “Open Season.” Exhib is currently unspooling docu “Deep Sea 3-D.”

More Film

  • Robert Iger and Rupert Murdochcredit: Disney

    Wall Street Applauds as Disney Nears Finish Line on Fox Acquisition

    Wall Street is rooting for Disney as the media giant reaches the finish line this week in its 15-month quest to acquire most of Rupert Murdoch’s film and TV empire. Fox shareholders, on the other hand, are being a little more cautious. Disney is poised to close the $71.3 billion deal that took many twists [...]

  • Personal Tales From Hong Kong, China

    Personal Tales From Hong Kong and China Among the Asia Film Financing Forum Projects

    A brace of personal tales from China and Hong Kong are among the 23 projects vying for attention at the 17th Hong Kong Asia Film Financing Forum. Liu Miaomiao is a rare female ethnic Hui Muslim filmmaker. She came to international prominence with 1993’s “Chatterbox” that won the President of the Italian Senate’s Gold Medal [...]

  • Josie Ho Makes 2019 the Year

    Josie Ho Makes 2019 the Year She Takes Risks in Her Film Choices

    Josie Ho vows to master the art of calculated risk in the year 2019. As an actress and film producer, she is conscious of the choices of projects she makes: appearing in the new film by Japanese hotshot director Shinichiro Ueda, producing a new documentary feature while developing some 10 titles in the pipeline of [...]

  • FilMart: Big Data, Content Key to

    FilMart: Big Data, Content Key to iQIYI's Online Ambitions

    Tech and data play a huge role for iQIYI, China’s second-largest streaming platform, as a way to innovate and step out ahead of its competitors, iQIYI founder and CEO Yu Gong explained in a keynote speech Monday at FilMart. “We don’t see a lot of innovation-driven entertainment companies yet. We want to be the one,” [...]

  • Ted Sarandos and Thierry Fremaux'Okja' photocall,

    Despite Ongoing Peace Talks, Netflix Won't Have Any Movies at Cannes 2019 (EXCLUSIVE)

    Although Netflix and the Cannes Film Festival continue quietly to negotiate a potential settlement to their differences, the streaming giant will be absent from the Croisette again this year with no film in or out of competition, Variety has learned. The ongoing talks between the two sides have been friendly, including a dinner in Los [...]

  • Series Mania Showcases Shlomi Elkabetz-Produced Series

    Series Mania to Showcase Shlomi Elkabetz-Produced Series 'The Dreamers'

    “The Dreamers,” one of the series to be presented at Series Mania’s Co-Pro Pitching Sessions, is a 10-part crime comedy produced by prominent Israeli filmmaker Shlomi Elkabetz (“Gett”) and Galit Cachlon at Deux Beaux Garcons Films. Produced for Israeli cable TV operator HOT, the series will be directed by Maysaloun Hamoud, a young Hungarian-born Palestinian [...]

More From Our Brands

Access exclusive content