×
You will be redirected back to your article in seconds

Sprint phones it in with PPV service

Telco to offer pics via cell phones

Movies have now reached the smallest screen of them all.

In a development that would have seemed like the punchline of a joke not too long ago, Sprint on Tuesday launched a service offering movies on a pay-per-view basis for viewing on cell phones.

Though obscure and public-domain films have been available for mobile devices before, move marks the first time major studios have offered their pics for mobile.

Disney, Sony, Universal and Lionsgate are all aboard, offering a handful of pics in the PPV window for $3.99-$5.99 each. A user can watch a film as much as he wants in a 24-hour to one-week period, depending on the film, and pause it in between viewings and restart at the same place the next time he opens his phone.

Mobile media company MSpot is powering the Sprint Movies service. MSpot is talking to other mobile carriers about launching pay-per-view films and is in negotiations with the other major studios to add their titles.

Revenue for each rental is split among Sprint, MSpot and the studio.

At launch, Sprint Movies has 45 films, most of which are older library titles. New pics include “Eight Below,” “Ultraviolet” and “Larry the Cable Guy: Health Inspector.”

Though a few services offering studio films on mobile devices have launched overseas and TV clips are already available, Sprint Movies will be the first test of American consumers’ interest in paying to watch studio films on cell phones.

“We’re cautiously optimistic,” said MSpot CEO Daren Tsui. “Our subscription service (for classic films) has been growing well since launching in December, which is why Sprint and the studios decided to take this step. But we don’t expect it to be huge right away. We’re just at the very beginning.”

More Film

  • Noah CentineoNickelodeon Kids' Choice Awards, Show,

    Kids’ Choice Awards 2019: JoJo Siwa, Noah Centineo Take on Bullying

    This year’s Nickelodeon Kids’ Choice Awards was full of positivity and encouragement to be yourself. DJ Khaled, known for his upbeat mantras, hosted the 32nd annual awards ceremony alongside JoJo Siwa at USC’s Galen center. Siwa accepted the award for favorite social music star. Siwa said in her acceptance speech, “I get hated on every [...]

  • Us Scriptwriter and Film-maker Larry Cohen

    Larry Cohen, Cult Horror Writer-Director of 'It's Alive,' Dies at 77

    Larry Cohen, best known for his work as a B-movie producer and director in the ’70s and his later work in screenwriting, has died. He was 77. Cohen’s friend, actor and publicist Shade Rupe, confirmed the news, which was announced in a post to Cohen’s official Facebook page. Rupe said Cohen died in Los Angeles [...]

  • Captain Marvel

    Box Office: 'Captain Marvel' Shatters $900 Million Milestone

    Brie Larson’s “Captain Marvel” continues to do heroic business. In its latest box office milestone, the female-fronted superhero tentpole zoomed past $900 million in ticket sales worldwide. “Captain Marvel” brought in a mighty $87 million globally this weekend, including $52 million from international territories. It has now generated $589 million overseas for a global haul [...]

  • Us - Lupita Nyong’o - cr:

    Box Office: Jordan Peele's 'Us' Stuns With $70 Million Opening Weekend

    Talk about scary good. Universal’s “Us,” the second directorial effort from Jordan Peele, pulled off a stunning debut, generating $70 million from 3,741 North American locations. That haul is enough to land it the second-best opening weekend of the year behind Disney’s “Captain Marvel” ($153 million). The psychological thriller about a family confronted by a [...]

  • SHAZAM

    Film Review: 'Shazam!'

    In “Shazam!,” Zachary Levi brings off something so winning it’s irresistible. He plays a square-jawed, rippling-muscled man of might, with a cheesy Day-Glo lighting bolt affixed to his chest, who projects an insanely wholesome and old-fashioned idea of what a superhero can be. But he’s also playing a breathless teenage kid on the inside, and [...]

More From Our Brands

Access exclusive content