An online service kicks off next week dedicated to helping indie programmers get a leg up on selling their shows to cable networks.
Called CableU, the Web site will be run by Cable Ready, the indie distributor, and Cynopsis, the online publisher. CableU will discuss ratings and trends of 25 cable networks that buy lots of reality programming, including Lifetime, A&E, Discovery, Sci Fi Channel and Spike TV. The subscription rate is $850 a year.
As an example of the kind of information CableU will provide, Gary Lico, president and CEO of Cable Ready, said that in the analysis of Travel Channel, he found out that the lead-in show to the Wednesday-at-9 “Professional Poker Tour,” which harvests solid male demos, was not pulling in many young male viewers.
Suppliers with a male appeal show would use that fact to draw up a pitch to the Travel Channel program buyer.
Cynthia Turner, president and CEO of Cynopsis, said, “CableU can help turn raw data into stories that have real business value. ”
CableU has hired Cindy Wallisas consultant and managing editor of network analysis. Wallis was director of program acquisitions and scheduling for the USA Network.
The other cable networks to be anatomized by CableU are Animal Planet, BET, Bravo, CMT, Comedy Central, Court TV, Discovery Health, E! Entertainment TV, Food Network, G4, GSN, HGTV, History Channel, National Geographic Channel, Oxygen, Style, TLC, Travel Channel, VH1 and WE TV.