Eye markets content to grocery shoppers

CBS pacts with SignStorey for flatscreen future

The Eye is coming to a produce aisle near you.

CBS has inked a deal with SignStorey to put a version of the network on flatscreen TVs in 1,300 grocery stores around the country, including Albertsons, Shaw’s, Price Chopper and Pathmark.

CBS will produce a customized feed for the network featuring entertainment, news and sports as well as a slate of properties offered by CBS Paramount Television and King World.

“Exposing CBS content to millions of shoppers is a real marketing coup and a great way to get our programming sampled in front of a huge target audience,” said CBS marketing prexy George Schweitzer, who estimated the service will reach 11 million shoppers weekly.

Deal is similar to the “Eye on American” service that goes to American Airlines planes and terminals and “Eye on Royal Caribbean,” which carries customized programming from the network.

The 42-inch SignStorey monitors are placed in the areas of grocery stores, such as produce and deli sections, where consumers spend considerable time making selective purchases.

Service, which debuts in June, will be customized to the shopping environment. Shoppers in the produce department, for example, might get a segment from “The Early Show” on fruits that ward off colds.