LONDON — Former BAFTA chairman Simon Relph and media business expert Robin Miller have joined the board of Arts Alliance Media, Europe’s leading provider of digital film distribution services.

AAM has just completed phase one of the installation of the U.K. Film Council’s $21 million, 240-screen digital screen network and aims to build a European digital network to deliver film to the cinema, between industry players and to the home.

From 1985-90, Relph was the founding chief exec of British Screen Finance, where he co-financed 57 pics. Relph is also a former governor of the British Film Institute and has made 17 movies as an independent producer.

Miller was chief exec and chairman of giant U.K. media group Emap, publisher of film mags Empire and Screen Intl.

Since leaving Emap in 2003, Miller has been senior media adviser to HgCapital, a prominent investor in the European private equity market, a non-executive director of Channel Four Television and non-executive chairman of music retail company HMV.

The 50 screens so far installed on the digital screen network have shown 25 films, including “Good Night, and Good Luck,” “Hidden” and “March of the Penguins.”