Deluxe format shift

World Brief

Deluxe Digital Studios is starting production of HD DVD and Blu-ray in its London facility as part of its expansion in advance of the U.K. and European launch of the formats.

The initiative was announced Monday by DDS London managing director Will Morley.

Gerald Hinton, technical projects manager at Deluxe Digital Studios-London, is heading the project with the support of Deluxe’s new technology division in Burbank, Calif.

Deluxe Digital Studios-Burbank launched its commercial HD DVD and Blu-ray services in January.

Deluxe recently was bought by Revlon CEO Ron Perelman.

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