BSkyB clicks with Google

Move adds spice to broadband service

BSkyB, Europe’s leading paybox, has announced a deal with Google aimed at improving its broadband offering.

Move comes as U.K. telco British Telecom this week launched its BT Vision broadband video-on-demand service, which is perceived as a challenge to BSkyB.

Financial terms of the agreements were not disclosed.

BSkyB claimed it will be Google’s first global partner to deploy the U.S. search-engine giant’s suite of search, advertising, communications and video services, all tailored and branded for BSkyB’s broadband platform.

Under the agreement, BSkyB will launch a multiplatform user-generated video portal powered by Google’s syndicated video-content tools and email, alongside search and ad initiatives.

For the latter, Google will provide its search tools and targeted search advertising across BSkyB’s online sites.

Both companies will explore future forms of Web, TV and mobile advertising.

Revenue generated by click-throughs on sponsored links will be shared between BSkyB and Google.

BSkyB chief exec James Murdoch said: “These agreements will bring Sky customers a valuable set of services from the world’s leading search company, including cutting-edge tools for video-sharing and communications.”