WHV goes for promos’ Sass

Exec new veep of publicity, promotion

Warner Home Video has named Ronnee Sass to the newly created position of VP of publicity and promotion, theatrical catalog.

Sass reports to senior VP Jeff Baker and will continue to work closely with George Feltenstein, WHV senior veep of catalog marketing.

She will assume responsibility for creation and direction of all theatrical catalog campaigns — including all new-to-format, made-for-video and catalog titles — and will oversee all third-party retail promotions.

Sass, who joined the company in 1995, most recently was executive director of publicity and communications. She has overseen development and execution of publicity campaigns for WHV catalog titles including “The Wizard of Oz,” “King Kong,” “Gone With the Wind” and “Citizen Kane.”

She also worked on the launch of Ultra Resolution technology with WB Technical Operations.

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