The Weinstein Co. is licensing the extensive homevid library of Videocine, film division of Mexican conglom Televisa.
Company has bought U.S. and Canadian rights to Televisa’s 178-title library, which includes a wide range of popular Spanish-language theatricals. Titles include “El Tigre de Santa Julia,” “Dame tu cuerpo” and “Corazon de melon.”
Under the deal, companies could also partner on future television productions, insiders said. Televisa is moving beyond its traditional telenovelas to produce hipper series aimed at young adult auds and has been exploring co-productions both for Mexico and the U.S. market — including English productions.
TWC-controlled Genius Products will provide distribution services for the homevid titles.
Genius is planning a rollout of the pics in the spring, with campaigns in large Spanish-speaking markets.
Pact is part of the Weinstein Co.’s effort to build up its homevid library as it expands its revenue streams.
News follows the announcement earlier this week that TWC has launched a Christian label and will co-produce and distribute faith-based films.
Televisa pact marks TWC’s second major expansion into Spanish-language films; company has already created the Latin American Film Fund with Eduardo Costantini.
Company has said the Spanish-speaking market is a key underserved niche that it hopes to target.
The Weinsteins have had a long association with Televisa and Videocine, which released “Fahrenheit 9/11” in Mexico.