Warner unit staffing up for new DVD drive

Wimmer, Schroeder, Davis added to studio's division

Warner Premiere, the studio’s direct-to-DVD and digital platform division, is taking shape, announcing a core exec team that includes Irika Slavin as senior VP of marketing and Geoff Shaevitz as VP production.

Rounding out the team are Sean Wimmer as VP of post-production, Stephanie Schroeder as VP of business affairs and Eva Davis as VP acquisitions.

Warner Premiere, led by prexy Diane Nelson and launched in August, will develop and produce feature-length content specifically for DVD, as well as for new and emerging digital platforms.

Looking to grab a piece of the marketplace as quickly as it can, unit will focuses on releases that are either sequels or prequels to existing titles in the library. To that end, the unit’s first release will be “The Dukes of Hazzard: The Beginning.”

Slavin will work closely with filmmakers, creative execs, vendors and existing Warner Home Video teams in positioning Warner Premiere product. She previously was VP of global brand management at Warner Bros., working on properties including “Batman Begins” and “V for Vendetta.” Before that, she was director of theatrical marketing for Warner Bros. Pictures.

Shaevitz arrives from Warner Bros. Pictures, where he was a production exec. He was project manager on films including “We Are Marshall,” “Zodiac,” “The Dukes of Hazzard” and “Batman Begins.”

Shaevitz will build a slate of original releases for Premiere, overseeing projects from script to screen.

Wimmer, too, is a Warner Bros. vet, previously serving as director of feature post-production for the studio and working on films including “March of the Penguins” and “Good Night, and Good Luck.”

Schroeder arrives from Paramount Pictures, where she helped build the studio’s DVD production group as VP of business and legal affairs. She also worked in Par’s motion picture legal department.

As VP acquisitions, Davis will be responsible for identifying previously produced content suited for direct-to-DVD releases. She comes to the division from Warner Home Video, where, among other duties, she was responsible for launching an ethnic marketing division. She’ll retain her multicultural marketing responsibilities in addition to her obligations at Warner Premiere.

Davis has more than 15 years of experience in consumer products marketing, joining Warners from Coca-Cola.