Warner Bros. is further expanding its homevideo division into videogame distributiton, signing a one year deal with British publisher Codemasters to handle its games in North America.
Agreement comes just a few days after WB acquired a 10% stake in British publisher Eidos and also agreed to distribute its games Stateside. (Daily Variety, Dec. 18)
Studio is taking advantage of its robust distribution operation for DVDs to ship videogames as well. In many cases, games and DVDs go to the same retail chains, like Best Buy and Wal-Mart.
Studio’s Warner Bros. Interactive Entertainment division, which publishers several games of its own, is working with both Eidos and Codemasters on the new partnership. In the past, WBIE games have been distributed by other publishers, but it will undoubtedly take advantage of WB Home Ent.’s new capabilities for its upcoming titles, including a new vidgame based on “Dirty Harry.”
Codemasters is a relatively small publisher in the North American market. Its games that will be distribbed by WB in the next year include “DIRT: Colin McRae Off-Road,” “Overlord,” “Clive Barker’s Jericho,” “Turning Point: Fall of Liberty.”