Netflix taps Naraghi veep

Outfit has distribbed 90 films to homevid market

Netflix is further cementing its role as a homevid distributor, hiring former Miramax and Intermedia exec Bahman Naraghi as VP and head of original content.

DVD rental outfit has acquired and distributed about 90 films to homevid market since getting into the game several years ago, in some cases working with a theatrical partner. Many of the films are low budget titles for which the company thinks it can build an audience.

But Naraghi told Daily Variety he’d like to expand the company’s library to hundreds of titles and possibly take some bigger shots with some of the movies.

“The vision of the future is to be a bit more ambitious in the titles we would be acquiring,” Naraghi said.

Naraghi, who most recently was chief operating officer of Intermedia, comes mainly from a financial and operations background. He said he wanted to bring an approach that applies industry numbers and metrics to the pics Netflix acquires.

Company also hired rights expert Sanford Friedman as vice president of product operations.

Naraghi will work out of company’s Beverly Hills office and report to chief content officer Ted Sarandos.

“We’re not getting into the $20 million film business,” he said. “But we’re certainly are going to be expanding the offerings of specialty film titles. Thank God this company doesn’t have rules. If I find something I’m really passionate about and it’s something we can distribute, we’ll acquire it.”