Inside Move: ‘Truth’ DVD takes eco-friendly tack

Global warming docu invites auds to share the message

Most DVDs come with dire warnings about sharing discs with others. However, Paramount’s encouraging it for “An Inconvenient Truth.”

The eco-friendly packaging for Al Gore’s docu about global warming advises purchasers to share or donate the disc, leaving space for them to address their beneficiary. There are no special seals or toll-free numbers to call if one acquired the disc through a third party.

“We want individuals to watch the DVD and share with family and friends, then pay it forward and donate it to schools,” explained Paramount Home Entertainment domestic prexy Meagan Burrows.

The vid division worked closely with Gore on the campaign for the disc, which bows Tuesday. They set up a Wal-Mart promotion after the former vice president visited its Arkansas HQ and a “The Waffle Truth” promotion with Ben and Jerry’s.

Besides the theatrical doc, disc contains an update by Gore, multiple commentary tracks and a making-of featurette.

To drive the eco-message home, the studio sent mailers in biodegradable packaging embedded with basil seeds. The disc’s packaging, which is virtually plastic-free, outlines ways to help stop global warming. Among the suggestions: Turn off electronic devices such as TVs and DVD players when not using them.

More Scene

  • Demi MooreComedy Central's Roast of Bruce

    Demi Moore Appears as Surprise Guest at Bruce Willis' Comedy Central Roast

    Most DVDs come with dire warnings about sharing discs with others. However, Paramount’s encouraging it for “An Inconvenient Truth.” The eco-friendly packaging for Al Gore’s docu about global warming advises purchasers to share or donate the disc, leaving space for them to address their beneficiary. There are no special seals or toll-free numbers to call […]

  • Outfest Filmmakers Get Political, Issue Call

    Outfest Filmmakers Get Political, Issue Call to Action on Opening Night

    Most DVDs come with dire warnings about sharing discs with others. However, Paramount’s encouraging it for “An Inconvenient Truth.” The eco-friendly packaging for Al Gore’s docu about global warming advises purchasers to share or donate the disc, leaving space for them to address their beneficiary. There are no special seals or toll-free numbers to call […]

  • Bob Woodruff Foundation Acquires Veterans Org

    Bob Woodruff Foundation Acquires Veterans Org Got Your 6

    Most DVDs come with dire warnings about sharing discs with others. However, Paramount’s encouraging it for “An Inconvenient Truth.” The eco-friendly packaging for Al Gore’s docu about global warming advises purchasers to share or donate the disc, leaving space for them to address their beneficiary. There are no special seals or toll-free numbers to call […]

  • Tiffany HaddishTiffany Haddish at the Hollywood

    Tiffany Haddish on Future Career Plans, Taking Advice From Tyler Perry, Melissa McCarthy

    Most DVDs come with dire warnings about sharing discs with others. However, Paramount’s encouraging it for “An Inconvenient Truth.” The eco-friendly packaging for Al Gore’s docu about global warming advises purchasers to share or donate the disc, leaving space for them to address their beneficiary. There are no special seals or toll-free numbers to call […]

  • Vince Gilligan Carolyn Strauss Paley Center

    'Breaking Bad' Creator Vince Gilligan Suggests 'Maybe It's Time for Heroes Again' on TV

    Most DVDs come with dire warnings about sharing discs with others. However, Paramount’s encouraging it for “An Inconvenient Truth.” The eco-friendly packaging for Al Gore’s docu about global warming advises purchasers to share or donate the disc, leaving space for them to address their beneficiary. There are no special seals or toll-free numbers to call […]

  • Our Very Own Carlin McCullough

    Amanda Peet's New Play 'Our Very Own Carlin McCullough' Has a 'Game of Thrones' Connection

    Most DVDs come with dire warnings about sharing discs with others. However, Paramount’s encouraging it for “An Inconvenient Truth.” The eco-friendly packaging for Al Gore’s docu about global warming advises purchasers to share or donate the disc, leaving space for them to address their beneficiary. There are no special seals or toll-free numbers to call […]

  • Shirel Kozak, Billy Crystal, Marina Zenovich,

    Billy Crystal, Filmmakers Remember Robin Williams at 'Come Inside My Mind' Premiere

    Most DVDs come with dire warnings about sharing discs with others. However, Paramount’s encouraging it for “An Inconvenient Truth.” The eco-friendly packaging for Al Gore’s docu about global warming advises purchasers to share or donate the disc, leaving space for them to address their beneficiary. There are no special seals or toll-free numbers to call […]

More From Our Brands

Access exclusive content