Company: HBO Video
Title: Prexy
How he’s leading: Starting in 2000, when it released the first season of “The Sopranos” on disc, HBO has been a crucial pioneer in DVD’s lucrative TVprogramming category.
That first season of “The Sopranos” has brought in more than $100 million in DVD sales to date, while HBO miniseries “Band of Brothers” has surpassed $200 million, making it the most lucrative TV-on-DVD release ever.
Now the pay cabler is hoping hi-def presents another offer its viewers can’t refuse.
“The Sopranos: Season 6, Part 1” just became one of the first television releases to get the Blu-ray and HD DVD treatment.
“DVD technology unlocked the value of the television business for Hollywood,” McGee says.
He says HBO will be in the download business sometime in 2007, but he doesn’t see the TV-on-DVD sector tiring out any time soon.
POV: “While sales on all DVD as a category has leveled off, what’s continued to grow is TV-on-DVD,” McGee says. “Anyone who tells you they knew TV-on-DVD would grow to the size it has is lying to you.”
Homevid Leader Report:
