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Company: HBO Video

Title: Prexy

How he’s leading: Starting in 2000, when it released the first season of “The Sopranos” on disc, HBO has been a crucial pioneer in DVD’s lucrative TVprogramming category.

That first season of “The Sopranos” has brought in more than $100 million in DVD sales to date, while HBO miniseries “Band of Brothers” has surpassed $200 million, making it the most lucrative TV-on-DVD release ever.

Now the pay cabler is hoping hi-def presents another offer its viewers can’t refuse.

“The Sopranos: Season 6, Part 1” just became one of the first television releases to get the Blu-ray and HD DVD treatment.

“DVD technology unlocked the value of the television business for Hollywood,” McGee says.

He says HBO will be in the download business sometime in 2007, but he doesn’t see the TV-on-DVD sector tiring out any time soon.

POV: “While sales on all DVD as a category has leveled off, what’s continued to grow is TV-on-DVD,” McGee says. “Anyone who tells you they knew TV-on-DVD would grow to the size it has is lying to you.”

Homevid Leader Report:

Homevid heads face twin challenges of tumultuous tech times

Kelley Avery

Gary Arnold

Barbie

Steve Beeks

Jeffrey Bezos & Bill Carr

David Bishop

Robert Chapek

Jeff Clanagan

Mike Dunn

Stephen Einhorn

Reed Hastings

Martin Greenwald

Robert J. Higgins

Steve Jobs

Craig Kornblau

Avi Lerner

Warren Lieberfarb

Mike Meadows & Jeffrey Lerner

Curt Marvis & Bruce Eisen

David Porter

Gregg Steinhafel

Jim Taylor

Kevin Tsujihara & Ron Sanders

Bob & Harvey Weinstein and Trevor Drinkwater