×

Company: CinemaNow

Titles: Marvis is CEO; Eisen is prexy.

How they’re leading: One of the bigger factors keeping the movie download business from reaching a broader audience is the inability of consumers to easily watch PC downloads on their living room TV.

CinemaNow skipped ahead of its competitors (including Apple and Amazon) this past summer when it began offering the first burn-to-DVD movie downloads, featuring titles from Universal, Disney, Sony, Lionsgate and MGM.

The rest of the download business was waiting around for industry group the DVD Forum to extend dsc copy-protection standard CSS to DVD burning.

CinemaNow went around CSS by investing in a separate copy-protection system, FluxDVD, and getting some of its studio partners to sign on.

Marvis says that, on average, download-to-burn movies sell five times as many copies on the site as those that can only be stored on a personal computer.

POV: “The download-to-burn concept is one that everyone’s in agreement that this is what’s going to happen with digital downloads,” Marvis says. “Everybody acknowledges the importance of it.

“The challenge is of moving in on an established distribution business — the DVD marketplace. We had had a long-term strong relationship with the various studios. They trust that we’re going to care for their content appropriately.”

Adds Eisen: “The studios were getting frustrated that there was no other solution on the market, that CSS was hung up and wasn’t getting anywhere. They saw this as the next generation of digital electronic distribution of content.”

Homevid Leader Report:

Homevid heads face twin challenges of tumultuous tech times

Kelley Avery

Gary Arnold

Barbie

Steve Beeks

Jeffrey Bezos & Bill Carr

David Bishop

Robert Chapek

Jeff Clanagan

Mike Dunn

Stephen Einhorn

Reed Hastings

Martin Greenwald

Robert J. Higgins

Steve Jobs

Craig Kornblau

Avi Lerner

Warren Lieberfarb

Mike Meadows & Jeffrey Lerner

Henry McGee

David Porter

Gregg Steinhafel

Jim Taylor

Kevin Tsujihara & Ron Sanders

Bob & Harvey Weinstein and Trevor Drinkwater