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The Producers Guild of America has selected vidgame designer Will Wright as the recipient of its 2007 Vanguard Award.

The kudos, aimed at recognizing “outstanding achievement in new media and technology,” will be presented to Wright at the PGA’s awards ceremonies Jan. 20 at the Century Plaza.

Wright is the original producer of games such as SimCity, the Sims and the God Game. He’s currently developing Spore, designed to take players from the origin and evolution of life through the development of civilization and technology and into outer space.

PGA Awards co-chairs Mark Gordon and Hawk Koch said, “Will Wright is the icon of the gaming industry and one of the great producers of entertainment content. His creations have transcended into feature films and continue to entertain a global audience. We are proud to have him be the first Vanguard recipient from the gaming universe.”

Previous recipients of the Vanguard Award include George Lucas, James Cameron, Pixar Animation Studios and AOL chairman-CEO Jon Miller.