Campaigns Boost Station Fortunes

The airwaves this weekend will be loaded with what one TV station manager calls a “tsunami” of midterm election advertising — most of it negative. It begs the question: Who is reaping a windfall from all of this cash? Chris Stern of Bloomberg News finds that the spending has been so bountiful that it has already bolstered the quarterly results of such station groups as Gannett, Belo Corp. and E.W. Scripps Co. With so many more races in play, it has both parties spending heavily in such markets as Rochester, Minn., where the general manager says they don’t have enough airtime to satisfy demand. The Campaign Media Analysis Group, which tracks such things, predicts a record $2 billion in spending this year, $300 million more than in 2004, when there was also a presidential election. Some station managers are raising prices. The general manager of an Albuquerque station tells Bloomberg, “We start them out at the top fixed rate, which nobody pays by the way, then we double it. It will triple in the final week.”

More Voices

  • Hollywood Safe Workplace

    Why Hollywood Needs to Lead the Way in Showing How to Create a Safer Workplace

    The airwaves this weekend will be loaded with what one TV station manager calls a “tsunami” of midterm election advertising — most of it negative. It begs the question: Who is reaping a windfall from all of this cash? Chris Stern of Bloomberg News finds that the spending has been so bountiful that it has […]

  • Seven Seconds

    Fighting the Racial Bias at the Core of Hollywood’s Cop Shows (Guest Column)

    The airwaves this weekend will be loaded with what one TV station manager calls a “tsunami” of midterm election advertising — most of it negative. It begs the question: Who is reaping a windfall from all of this cash? Chris Stern of Bloomberg News finds that the spending has been so bountiful that it has […]

  • Janet Mock Pose

    'Pose' Writer Janet Mock on Making History With Trans Storytelling (Guest Column)

    The airwaves this weekend will be loaded with what one TV station manager calls a “tsunami” of midterm election advertising — most of it negative. It begs the question: Who is reaping a windfall from all of this cash? Chris Stern of Bloomberg News finds that the spending has been so bountiful that it has […]

  • Tony Awards Sightlines Column

    How to Produce the Tony Awards: 5 Unsolicited Tips

    The airwaves this weekend will be loaded with what one TV station manager calls a “tsunami” of midterm election advertising — most of it negative. It begs the question: Who is reaping a windfall from all of this cash? Chris Stern of Bloomberg News finds that the spending has been so bountiful that it has […]

  • Under the Silver Lake

    Cannes 2018's Hidden Thrill: The Opportunity to Find New Voices

    The airwaves this weekend will be loaded with what one TV station manager calls a “tsunami” of midterm election advertising — most of it negative. It begs the question: Who is reaping a windfall from all of this cash? Chris Stern of Bloomberg News finds that the spending has been so bountiful that it has […]

  • Kathryn Bigelow Kathryn Bigelow poses backstage

    It's Time for Action, Not Promises, to Get More Women in Filmmaking (Guest Column)

    The airwaves this weekend will be loaded with what one TV station manager calls a “tsunami” of midterm election advertising — most of it negative. It begs the question: Who is reaping a windfall from all of this cash? Chris Stern of Bloomberg News finds that the spending has been so bountiful that it has […]

More From Our Brands

Access exclusive content