Promax/BDA has partnered with FIAP, the Buenos Aires-based advertising fest, to hold a joint marketing and ad event for Latin America.
Promax/BDA held its own Latin American confab in Miami in March.
However, the org’s bid to build traction in the market has suffered with the ups and downs of the region’s economies, and it had been exploring an alliance.
This year the Latin American Promax/BDA confab will move to Buenos Aires to become part of the 36th FIAP in April, sharing attendees as well as costs.
On April 24, sessions will spotlight the Latin American TV promotions and marketing industry, and Promax/BDA will hand out its Latin American kudos.
Promax/BDA also has formed a Latin America committee to help craft future strategy, tapping reps from broadcast television — Mexico’s Televisa, Argentina’s Artear, Venezuela’s RCTV — and pay TV — MTV Networks Latin America, Walt Disney Co., Latin America, HBO Latin America, Sony Entertainment Television, SiTV — among others.
The committee is tapped with enhancing services and benefits for the Latin American members, increasing membership in the region as well as upping participation in the regional conference and awards programs.
At the Promax/BDA annual confab in New York in June, the committee will host a Latin American reception.
In fall, it will host regional two-day events to bring the org to members who can’t attend the annual conference in June. Miami, Caracas and Mexico City are slated for regional events.