MPA gets help in Latin America

Deal builds on years of collaboration in Spain

The Motion Picture Assn. and Entidad de Gestion de Derechos (EGEDA), Spain’s main producers’ rights collecting society, have inked to fight piracy and pioneer residuals rights management in Latin America.

Deal is a framework pact, building on years of collaboration in Spain — where EGEDA protects and collects rights for producers worldwide — and in Latin America. There the two orgs have teamed on production and antipiracy workshops.

The MPA and EGEDA aim to raise the ante.

EGEDA has kickstarted a network of Latin American offices, teaming with national producers’ bodies, first in Ecuador in 2003, then in Peru a year later. An office will open in Colombia next week, and EGEDA has applied to enter Mexico.

EGEDA aims to pioneer the collection of cable retransmission residuals, which it has achieved in Ecuador, plus, where legislation recognizes their existence, private copyrights.

Local ops would rep rights on U.S. local, Spanish and other pics.

But U.S. producers looking for a nice bonus shouldn’t hold their breath.

“It takes three to five years, and normally legal action, for cable operators to recognize the need to pay producers’ retransmission rights,” said EGEDA’s antipiracy operations director Jose Miguel Tarodo. “The advantage is that Latin America cable often targets high-income classes. What we’re asking for isn’t very much,” he added.

In its beachhead of Ecuador, EGEDA also has launched antipiracy initiatives, filing complaints against DVD duplication and distribution ops in Ecuador and Peru. It is taking civil action against Peru’s biggest cable TV operator — ironically, Spain’s Telefonica.

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