NEW YORK — Canada’s Chum Intl. has done another deal to localize its Citytv format abroad, this time with Channel M, a division of Britain’s Guardian Media Group.
Channel M, based in the northern city of Manchester, will be reformatted to the Citytv style with locally focused programming and high-energy newscasts that reflect the diversity of the community it serves.
“Our unique local news style and original Chum programming have been extremely well received by audiences in Greater Manchester,” said Kevin Byles, VP of Toronto-based Chum. Channel M is the U.K.’s first urban local TV station and the only station to offer local, rather than regional, news.
Channel M is free-to-air on a UHF channel and also available on a digital NTL cable channel to Greater Manchester’s 2 million residents. Service will be available on the BSkyB satellite platform beginning April 10.
The Citytv format is seen in Toronto, Vancouver, Edmonton, Calgary and Winnipeg and has been adapted in Barcelona, Spain, and Bogota, Colombia.