World Wrestling Entertainment has engineered the first cable-operator deals for its subscription-video-on-demand service WWE 24/7.
Service will feature 20 hours per month of classic wrestling matches, best-of compilations of previous broadcast and cable wrestling specials, profiles of top wrestlers from the ’50s to the present day and other programming drawn from a WWE-owned library of 75,000 hours.
The biggest cable operator, by far, to sign for WWE 24/7 is Cox Communications, which reach more than 6.3 million subscribers. Other operators who will take the VOD service are Blue Ridge Communications, RCN, Sunflower Broadband, Massillon Cable TV and Selco.
The WWE didn’t supply an estimate of how many subscribers will be able to get WWE 24/7 because VOD is still in its early stages on most cable systems. Subscribers with digital boxes that include VOD on their menu will have to pay an extra $6-$10 a month for WWE 24/7, depending on the operator. The fee will be split roughly between the WWE and the cable system.
The cable operators plan to use WWE 24/7 as a lure to get their customers, particularly young males, to buy digital boxes.