Univision hits high

Primetime telenovela block up 51% from a year ago

MIAMI — Univision saw its best primetime February sweep performance in Hispanic adults 18-34 and 18-49 last month.

Compared to February 2004, primetime viewership in adults 18-49 climbed 36% to 2.8 million and jumped 53% in adults 18-34 to 1.56 million.

The primetime telenovela block ending at 10 p.m. attracted 2.8 million adults 18-49, 51% up on a year ago.

Univision noted its primetime 18-49 aud was four times greater than Telemundo’s, at 2.3 million vs. 581,000, citing Nielsen statistics. It drew 1.55 million adults 18-34 in primetime against just 325,000 for Telemundo during the February sweeps.

Univision said it is consistently ranked by Nielsen as the fifth-most-watched broadcast network overall, but that during the sweeps, it edged into the top four in adults 18-34 — Hispanic or not — on 19 nights, with an average of 1.7 million.

It said it was the top-ranked broadcaster on four nights in February in the same demo. Those nights included Feb. 24, when the net aired its three-hour live music kudocast “Premio lo Nuestro” from 8-11 p.m.

During a Feb. 28 conference call to discuss 2004 financial results, Univision executives said they would be seeking to draw audience not only from NBC-owned Telemundo but present a bigger challenge to the English-language broadcasters.

More TV

  • 'The Crown': First Look at Helena

    'The Crown': Netflix Releases First Look at Helena Bonham Carter as Princess Margaret

    MIAMI — Univision saw its best primetime February sweep performance in Hispanic adults 18-34 and 18-49 last month. Compared to February 2004, primetime viewership in adults 18-49 climbed 36% to 2.8 million and jumped 53% in adults 18-34 to 1.56 million. The primetime telenovela block ending at 10 p.m. attracted 2.8 million adults 18-49, 51% […]

  • 'Saturday Night Live' China Version Yanked

    Chinese Version of 'Saturday Night Live' Yanked From Youku

    MIAMI — Univision saw its best primetime February sweep performance in Hispanic adults 18-34 and 18-49 last month. Compared to February 2004, primetime viewership in adults 18-49 climbed 36% to 2.8 million and jumped 53% in adults 18-34 to 1.56 million. The primetime telenovela block ending at 10 p.m. attracted 2.8 million adults 18-49, 51% […]

  • Fox Sports World Cup Production BTS

    Global Broadcasters Score Big With Live World Cup Final Ratings

    MIAMI — Univision saw its best primetime February sweep performance in Hispanic adults 18-34 and 18-49 last month. Compared to February 2004, primetime viewership in adults 18-49 climbed 36% to 2.8 million and jumped 53% in adults 18-34 to 1.56 million. The primetime telenovela block ending at 10 p.m. attracted 2.8 million adults 18-49, 51% […]

  • The Bold Type Meghann Fahy

    'The Bold Type' Boss and Star on 'Normalizing Conversations About Gun Control'

    MIAMI — Univision saw its best primetime February sweep performance in Hispanic adults 18-34 and 18-49 last month. Compared to February 2004, primetime viewership in adults 18-49 climbed 36% to 2.8 million and jumped 53% in adults 18-34 to 1.56 million. The primetime telenovela block ending at 10 p.m. attracted 2.8 million adults 18-49, 51% […]

  • Streaming Subscribers Overtake Pay-TV Customers for

    Streaming Subscribers Overtake Pay-TV Customers for First Time in the U.K.

    MIAMI — Univision saw its best primetime February sweep performance in Hispanic adults 18-34 and 18-49 last month. Compared to February 2004, primetime viewership in adults 18-49 climbed 36% to 2.8 million and jumped 53% in adults 18-34 to 1.56 million. The primetime telenovela block ending at 10 p.m. attracted 2.8 million adults 18-49, 51% […]

  • The Fast and the Furious

    TV News Roundup: Paramount Network Sets Paul Walker Documentary Premiere Date

    MIAMI — Univision saw its best primetime February sweep performance in Hispanic adults 18-34 and 18-49 last month. Compared to February 2004, primetime viewership in adults 18-49 climbed 36% to 2.8 million and jumped 53% in adults 18-34 to 1.56 million. The primetime telenovela block ending at 10 p.m. attracted 2.8 million adults 18-49, 51% […]

More From Our Brands

Access exclusive content