×
You will be redirected back to your article in seconds

Tuesday timeslot turns fruitful

Skeins in the 9 o'clock hour see growth

HOLLYWOOD — UPN’s “Veronica Mars” and NBC’s “The Office” haven’t been ratings juggernauts in their first seasons, but they do have one thing going for them: a fertile timeslot.

Perhaps it’s because there hasn’t been a dominant show in the hour in recent years, or that the conclusion of megahit “American Idol” frees up a lot of viewers with their fingers on the remote control, but Tuesday’s 9 o’clock hour has been a great spot to nurture a show.

While “Veronica Mars” and “The Office” have seen only minor growth, Fox’s “House” has taken up residence as the top draw in Tuesday’s middle hour. It joins a list of shows that have bucked conventional trends and grown their audience from their premiere — in some cases, substantially.

“House” opened to a modest 2.7 rating among adults 18-49 with its premiere in November, according to Nielsen, and stayed about there until January when “American Idol” became its lead-in. It bowed behind “Idol” with a 5.0 rating, rose to a 5.9 in early February, then a 6.4 and a 6.8 in early March before it hit 7.2 in late March.

Last year, it was the WB’s “One Tree Hill” that opened weakly in the hour (0.8 rating), but it grew to a 1.1 in its second week, then a 1.4, a 1.5 and eventually a 2.0 in April. Similarly, “America’s Next Top Model” opened with a 1.5 in May 2003, built to a 1.7 two weeks later and ended its first season with a 2.3.

Also blossoming this year has been CBS’ “Amazing Race,” which had been in the mid-4 range but has recently topped a 5 rating.

As for this year’s hopefuls, NBC’s “The Office” built in its second week (2.7 vs. 2.9) but then slipped to a 2.4. Still, it has retained virtually all of its lead-in from “Scrubs” and has good buzz, making it a strong contender to return in the fall.

It’s good buzz — and certainly not ratings — that saved “Veronica Mars.” UPN has picked up the skein for a second season, despite rarely topping a 1 rating.

Maybe all it needs is a little more time in the same slot.

More TV

  • The Daily Show with Trevor Noah

    TV News Roundup: 'The Daily Show with Trevor Noah' to Air Live After Democratic Debates

    In today’s roundup, Trevor Noah announces two live specials after the first Democratic debates and the new season of “Comedians in Cars Getting Coffee” sets a premiere date. SPECIALS “The Daily Show with Trevor Noah” will broadcast live following the Democratic Party’s first 2020 presidential primary debates on June 26 and 27 at 11 p.m. ET on Comedy Central. [...]

  • Agents Accuse Writers Guild of Refusing

    Writers Guild 'Plans to Respond' to Agents' Proposal as Frustration Mounts

    In a sign of increasing frustration, Hollywood agents have accused the Writers Guild of America of foot-dragging in the bitter two-month dispute. “It has become clear as more days pass that the Guild is not interested in making a deal,” said the negotiating committee for the agents in statement issued Tuesday. “Over the past year, [...]

  • Samantha Bee Variety

    Samantha Bee Isn't Thrilled to Be the Last Woman Standing in Late Night

    Samantha Bee is now the only female host in late night, and that’s a stat she’s not happy about. “It’s a bit unsettling,” Bee recently told Variety. “It’s been a bad year to be a woman in this space. It’s not really a badge that I want to wear.” Shows that have been canceled over [...]

  • XXXTentacion

    Watch a Trailer for New XXXTentacion Documentary

    A year to the day after rapper XXXTentacion was murdered, his estate has released a trailer for an upcoming documentary on the artist, which the announcement says is “releasing soon.” The clip, which includes narration from X himself, captures quick flashes of him reuniting with family and friends, engaging with fans, and working on music. In the [...]

  • The-Saddest-Goal

    Fascism and Fútbol Feature in Chilean Series Project ‘The Saddest Goal’

    PAMPLONA, Spain – Chilean production company Manufactura de Películas pitched its unconventional Pinochet-era drama “The Saddest Goal” today at Spain’s Conecta Fiction TV co-production and networking TV event, held in Pamplona. Set during qualification for the 1974 FIFA World Cup, a period of great political instability in Chile, “The Saddest Goal” kicks off as the [...]

  • Spain’s La Claqueta, Portugal’s SPi Ink

    Conecta Fiction: La Claqueta and SPi Ink Fiction Co-Production Pact

    Spain’s Seville-based shingle La Claqueta and Portugal’s SPi have clinched a co-development agreement for three fiction projects a year. Companies first made contact at last year’s Conecta Fiction, the annual co-production meet in Spain. The companies have also pacted to co-produce the animated feature-length docu “El viaje más largo” in collaboration with Portuguese pubcaster RTP [...]

  • Eliza Clark

    'Y: The Last Man' Series at FX Hires Eliza Clark as New Showrunner

    The FX series based on “Y: The Last Man” has found its new showrunner. Eliza Clark has been named showrunner, writer, and executive producer on the upcoming series — which is titled simply “Y” — based on the graphic novels by Brian K. Vaughan and Pia Guerra. She takes over from original showrunners Michael Green [...]

More From Our Brands

Access exclusive content