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SBS expands reach

World Brief

Multicultural broadcaster SBS is extending its reach to include a larger slice of rural Oz after the government announced plans to provide coverage to towns with 3,000 residents or more.

The current service, which broadcasts in more than 60 languages and has a weekly aud of 7 million, is limited to towns with a population of 5,000 or more. Minister for Communications Helen Coonan said the change would bring the channel to more than 130,000 additional viewers.

“As a result, SBS will have more than doubled the number of analog services it transmits from 120 services in early 2000 to 254 services in mid-2006,” she said.

More than 22 broadcast regions will benefit from the expansion, which will be completed between December and June.

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