CANNES — As the Mip TV market hit mid-week, RAI Trade, distrib arm of the Italian pubcaster, said it has sold a e1.5 million ($1.9 million) package of its fiction to terrestrial stations in Eastern Europe, including the Czech Republic, Poland, Ukraine and Georgia.
Two docs featuring Pope John Paul II were sold to terrestrial stations in Korea, Taiwan, Poland and Spain.
Distrib’s new topper Nicola Cona told Daily Variety he wanted to burnish the company’s image at trade shows and with international clients.
“Our fundamental strategy remains the same — to exploit RAI’s product worldwide — but we are going to pay more attention to our image and style,” he said. “We want to be more focussed and accessible.”
In other deals inside the Palais:
- CBS-Paramount Intl has inked a five-year deal with Filmex, a new video-on-demand service running on the NTL and Telewest cable network in the U.K. Package includes features available nine months after U.K. theatrical release. Customers have access to the films for 24 hours. Filmex, launched in January, has 150,000 subscribers.
- Fremantle Intl. Distribution has acquired the international rights to German telenovela “Bianca — Road of Happiness,” a Grundy Ufa production for pubcaster ZDF.
- Canuck company Nelvana has inked deals for its mall-based tween toon “6teen” with Cartoon Network Latin America and ZigZap Poland.
- Beta Film reported brisk business for its disaster pic “Tsunami,” which sold to France 2, Italy’s Mediaset, Telecinco in Spain and webs in the Netherlands, Japan, Taiwan, Indonesia, Sri Lanka and Thailand.
- Beta’s “D’Artagnan and the Three Musketeers” went to Telecinco and RAI in Italy as well as to broadcasters in Greece, Benelux, Scandinavia and Finland. DVD rights were picked up in Japan.
(Ed Meza contributed to this report.)