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Preemptions make syndie sector suffer

Despite lows, 'ET' secured spot as top-rated newsmag

A number of preemptions put a dent in syndie ratings for the week ended July 3.

Over 30 hours of Wimbledon coverage, President Bush’s June 28 speech on Iraq and a three-hour preemption for the mayoral inauguration in Los Angeles contributed to a down week that saw “Oprah,” “Inside Edition,” “Access Hollywood” and “Extra” hit season lows.

In a tough frame for magazines, “Inside Edition” was down 10% from a week earlier with a 2.8 rating. “Access Hollywood” and “Extra,” with a 2.0 and 1.9, respectively, were down 9% and 10%.

Bright spot was “Insider Weekend,” which climbed 25% to a 2.0. Rookie “Insider” remained unchanged at 2.5.

“Entertainment Tonight” also held steady and hit a milestone — nine years as top-rated magazine — with a 4.2 rating, 50% up on the second most popular mag, “Inside Edition.”

“Oprah” hit a season low with a 5.5 rating, down 4%. Fellow yakker “Dr. Phil” gained 4% with a 4.8.

Gavelers “Judge Judy” and “Judge Joe Brown,” both in reruns, saw slight downticks in ratings but huge increases in women 18-34. “Judy,” down 2% overall, was up 15% in that demo, and “Brown,” down 3% overall, saw a 30% increase.

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