Now adds HBO, Star

World Brief

PCCW’s Now Broadband TV has secured exclusive, long-term deals with HBO Asia Pacific and Star Group with a focus on movies and news.

Paybox will broadcast HBO, HBO Signature and Cinemax channels until 2014. Programming is currently running on rival i-Cable’s Cable TV.

The new channels “will progressively come into effect as these channels are taken off other pay TV platforms in Hong Kong,” said PCCW exec director Alex Arena.

Now will carry 11 channels from the Star Group, including Star Movies (which currently broadcasts on Cable TV) and Star Chinese Movies.

The other nine are Fox News, Sky News, Star News, Star World, Channel [V] Intl., Channel [V] China, Channel [V] India, Star Plus and Xing Kong.

Deal with Star runs through 2011.

Now has grown to more than 70 channels from 23 and signed up about 400,000 customers in two years.

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