You will be redirected back to your article in seconds

Nick Asia chief ankles for U.S.

Marketing veep moves to China

SINGAPORE — Nickelodeon Asia topper Richard Cunningham is ankling the Singapore-based network to return to the U.S., while Lucy Young, Nickelodeon veep of marketing and communications, is relocating from Singapore to Shanghai.

Cunningham’s replacement has not been named. His move is described by an MTV spokeswoman as “a personal decision … he and his family felt it was time to return to the U.S.”

Young’s move signals an increasing emphasis on the network’s China operation.

“Nickelodeon’s new development in China is of great importance to MTV Networks, and Lucy’s move will help to drive our Nickelodeon business there,” the spokeswoman added.

Meanwhile, Peter Bullard, who’s senior veep of MTV Networks Asia and managing director of the Southeast Asia and Network Group, has segued to MTV’s Japan operation.

“We are expanding our business in Japan. As part of the expansion, Peter has moved to Tokyo, driving the strategic development and processes there,” said the spokeswoman. “He is focused on overseeing the digital media division, covering online, wireless and interactive platforms, as well as growing Nickelodeon’s licensing and merchandising division.”

Replacing Bullard to some extent is longtime Star TV exec Toby Hayward, who joins MTV Networks Asia as exec veep to oversee the advertising sales department.

More TV

  • Apple Computers Logo Placeholder

    Apple Orders 'Calls' English-Language Series Adaptation

    SINGAPORE — Nickelodeon Asia topper Richard Cunningham is ankling the Singapore-based network to return to the U.S., while Lucy Young, Nickelodeon veep of marketing and communications, is relocating from Singapore to Shanghai. Cunningham’s replacement has not been named. His move is described by an MTV spokeswoman as “a personal decision … he and his family […]

  • Daria MTV

    MTV Launches Studio, Sets 'Daria,' 'Real World,' 'Aeon Flux' Revivals

    SINGAPORE — Nickelodeon Asia topper Richard Cunningham is ankling the Singapore-based network to return to the U.S., while Lucy Young, Nickelodeon veep of marketing and communications, is relocating from Singapore to Shanghai. Cunningham’s replacement has not been named. His move is described by an MTV spokeswoman as “a personal decision … he and his family […]

  • German Broadcasters Buy ‘All Together Now’

    German Broadcasters Seal International Format Deals

    SINGAPORE — Nickelodeon Asia topper Richard Cunningham is ankling the Singapore-based network to return to the U.S., while Lucy Young, Nickelodeon veep of marketing and communications, is relocating from Singapore to Shanghai. Cunningham’s replacement has not been named. His move is described by an MTV spokeswoman as “a personal decision … he and his family […]

  • Steve November Neil Zeiger

    Lionsgate, Nevision Pact for Drama About Middle East Oil (EXCLUSIVE)

    SINGAPORE — Nickelodeon Asia topper Richard Cunningham is ankling the Singapore-based network to return to the U.S., while Lucy Young, Nickelodeon veep of marketing and communications, is relocating from Singapore to Shanghai. Cunningham’s replacement has not been named. His move is described by an MTV spokeswoman as “a personal decision … he and his family […]

  • Finland's IPR Fund Bets On Pantomimus'

    Finnish Media Fund IPR Bets on 'The Red Harlequin’s' Development

    SINGAPORE — Nickelodeon Asia topper Richard Cunningham is ankling the Singapore-based network to return to the U.S., while Lucy Young, Nickelodeon veep of marketing and communications, is relocating from Singapore to Shanghai. Cunningham’s replacement has not been named. His move is described by an MTV spokeswoman as “a personal decision … he and his family […]

  • Dolph Lundgren to Host Action-Movie-Inspired Show

    Dolph Lundgren to Host Action-Movie-Inspired Competition Show ‘Take The Tower’ (EXCLUSIVE)

    SINGAPORE — Nickelodeon Asia topper Richard Cunningham is ankling the Singapore-based network to return to the U.S., while Lucy Young, Nickelodeon veep of marketing and communications, is relocating from Singapore to Shanghai. Cunningham’s replacement has not been named. His move is described by an MTV spokeswoman as “a personal decision … he and his family […]

More From Our Brands

Access exclusive content