The broadcaster has won universal plaudits, including an Emmy, for its Staying Alive campaign and is at the forefront of United Nations moves to increase education initiatives to combat Aids.
The movie “Transit” will be shown on all MTV channels globally on World AIDS Day, Dec. 1, so that the network’s potential audience of more than one billion people can tune in.
The two-hour film, shot on location in St. Petersburg, Mexico City, Nairobi and Los Angeles, explores issues of love, sex and youth among different characters from completely diverse backgrounds across the plant.
Featuring an international cast that includes British actress Shelley Conn (“Charlie and the Chocolate Factory”) and Humberto Busto (“Amores Perros”), Transit was developed by MTV Networks International in conjunction with The Swedish International Development Cooperation Agency (Sida).
Transit was produced by Nikki Parrott of Tigerlily Films and directed by Niall MacCormick, who conceived the project, with MTVNI’s Richard Godfrey and Georgia Franklin both acting as executive producers.
As part of the Staying Alive initiative, the film is being offered to all broadcasters worldwide, 100% rights free, to communi-cate critical HIV prevention messages to the widest possible audience.