Logo links with LPI mags

Gay cabler pacts with publications

A correction was made to this article on May 17, 2005.

Logo, Viacom’s ad-supported gay/lesbian cable network, has signed with LPI Media to produce at least five specials a year based on three LPI periodicals: the Advocate, Out and the Out Traveler.

Slated to kick off June 30 on cable systems with about 10 million subscribers, Logo clinched the LPI deal a few days after it picked up three original reality series, which will swell the channel’s inventory to 1,000 hours of programming, including more than 200 movies.

Logo has given a go to the following three shows, all planned for primetime in late fall or early winter:

  • “Open Bar” concerns a businessman who comes out to his family and friends and sets up a gay bar in West Hollywood. Cameras will be there “from the groundbreaking to the grand opening” of the tavern. Trio Films is producer of the seven half-hours.

  • “Out & About” is a travel-oriented magazine series that profiles cities particularly welcoming to gays. Each of the 13 half-hours profiles one city; already filmed are guides to Stockholm, Hong Kong, Paris, Berlin, Miami, Sydney and Mykonos, Greece. Logo bought the series from DemonAngel, an Australian company.

  • “The Ride” focuses on the annual charity/athletic event AIDS/Lifecycle, which enlists more than 2,000 gay and straight cyclists to undertake the journey from San Francisco to Los Angeles, hoping that the publicity will cause people to contribute money toward research into a cure for AIDS. L.A.-based Stone & Co. Entertainment is producing.

Logo has deals with Time Warner’s Manhattan cable system and with some Adelphia cable systems. Net is negotiating with Comcast Communications, the biggest cable operator in the U.S. (with more than 21 million subscribers), to get widely cleared beyond just metropolitan areas populated by large percentages of gay people.