Don’t expect to see any ads with farting horses during the Super Bowl.
The National Football League has made it clear to the Fox Network, which is carrying the Super Bowl on Feb. 6, that the last thing the league wants is the bad-taste jock humor that saturated the 30-second spots during last year’s Super Bowl. Event was topped off by Janet Jackson’s baring her breast during the MTV-produced halftime show.
The first casualty of the new strictures was the scrapping by Fox earlier this month of a humorous ad for Airborne in which the 84-year-old Mickey Rooney, walking out of a sauna, accidentally exposes his rear end when his towel falls off.
An NFL spokesman said the league endorses Fox’s censorship and is confident the network will continue its vigilance against double entendres.
To move as far away from a repetition of Jackson’s “wardrobe malfunction,” the NFL has hired the mainstream Don Mischer Prods. (“The Kennedy Center Honors”) to handle the live halftime show featuring Paul McCartney.
Pregame performers include the country star Gretchen Wilson, the Charlie Daniels Band, Black Eyed Peas and Earth Wind & Fire. Alicia Keys, accompanied by 150 members of the Florida School for the Deaf and the Blind, will sing “America the Beautiful” in a tribute to Ray Charles.
Earlier in the day, Kelly Clarkson, an “American Idol” winner, will perform, along with John Fogerty.