E! initiative takes flight in Blighty

Cable net now can be seen in more than 75 countries

E! Networks is expanding its presence in the U.K. with the launch this week of the E! International Network on the country’s largest cable company, NTL. The channel joins NTL’s digital TV Family Pack.

Deal was unveiled Wednesday by Kevin MacLellan, senior VP at E! Networks.

Said MacLellan: “Our commitment to the territory is evident with the recent expansion of our London office, our solid regional team and our dedication to ramping up local production and marketing within the region.”

Also seen on satcaster Sky’s Channel 193 in the U.K., the E! International Network now can be seen in more than 75 countries.

Beginning this month, E! will air on NTL’s Channel 170.

E! Networks also continues to expand its reach in Asia with the signing of two licensing deals for E! Entertainment Television and Style Network titles for the territories of India and Japan. Those deals were unveiled by Christine Fellowes, managing director of E! Networks Asia.

Asia Today has licensed 270 hours of E! programming for its Zee Channels in India, while Japan’s Jupiter Entertainment has picked up 46 hours of red-carpet programming to air on its Movie Plus Channel.

Additionally, satcaster Measat will launch a daily E! branded block on Astro’s Chat Channel in Malaysia and Brunei.

No figures were available for the value of these deals.

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