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Disney, Playhouse bow in Thailand

HOLLYWOOD — Disney is bowing the Disney Channel and Playhouse Disney Channel in Thailand via distributor P. Southern Network (PSN), the first time Mouse House content has been available in the country.

PSN is working with Thailand’s Cable TV Assn., a group of 500 cable TV operators, to include the Disney channels in their basic programming package.

The announcement was made by Raymund Miranda, managing director of Walt Disney Television Intl. (Southeast Asia/Korea) and Walt Disney Intl. (Southeast Asia).

The partnership comes as PSN expands its distribution business nationwide. PSN has been distributing licensed international TV programs and installing satellite dishes and equipment throughout Phuket for 10 years.

As part of WDTI localization strategy, animated programming on both channels will be dubbed in Thai and live-action will be subtitled in Thai, with completion of the full schedule expected by February. An English-language feed also will be available in certain areas.

Disney also plans local content and locally produced hosted segments.

WDTI operates 28 channels in 70 countries.

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