Court TV has unveiled a new logo and tagline intended to differentiate the net’s primetime and daytime lineups.
Hoping to attract a larger, more upscale aud in the evening hours, net will brand primetime programming Court TV Seriously Entertaining. Daytime, continuing to focus on trials and related proceedings, will be branded Court TV News.
In the fall, net will launch nine skeins and a host of original docus and specials to lure more viewers into the primetime fold.
Programs include “Under Investigation,” a joint project with NBC News; “Casino Takedown,” in which cons set out to cheat high security casinos; and “The Smoking Gun,” based on the Web site of the same name that is also a Court TV holding.
Other new programs revolve around interesting characters, including “Las Vegas Law,” about lawyer James “Bucky” Buchanan; “Get Me Bruce Cutler,” about the defender of Mafia dons; and “High Stakes With Ben Mezrich,” an examination of the lives of the rich and spoiled.
Specials include the second installment of a Sundance Channel collaboration, featuring four half-hour docus about discrimination and bias, and doc “The Real Rocky Horror,” about a cult obsessed with the camp classic film.
New logo does away with the ink-on-paper fingerprint in favor of a subtle, aquamarine “DNA fingerprint” underlining the network name. Logo was designed by Emmy-winning studio Trollback & Co.
Court TV is coming off a quarter that was the net’s highest-rated ever, with a 0.9 prime household rating, and a year that brought in $200 million in ad revenue.