CEO outlines changes at C4

E4, FilmFour to be integrated into public-service division

LONDON — Channel 4 CEO Andy Duncan unveiled the web’s new structure on Monday, following a monthlong review.

Commercial arm 4 Ventures will continue to stand alone and has been set a $54 million annual profit target, while other parts of C4’s operations, including digital nets E4 and FilmFour, will be integrated into the core public-service division.

C4 is an advertising-funded pubcaster that wants public coin because of what it perceives as a pending financial crisis due to the spread of digital services.

“The management team at 4 Ventures has done a great job turning a group of disparate and loss-making businesses into a well-managed and profitable whole,” Duncan said. “But this is threatened by changing market conditions and 4 Ventures is back to only a breakeven position in 2005.”

Digital channel More 4, aimed at viewers over 35, bows this fall. C4 also intends to launch a documentary service delivered via broadband.

Duncan joined C4 last summer from the BBC, where he helped launch Blighty’s hugely successful digital terrestrial service, Freeview.