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Camar TV market cut short

Fest starting to attract more Western reps

CAIRO — Terrorism cast its long shadow at the 11th Cairo Intl. Market for Radio and TV Production (Camar TV).

The closing ceremony at Media City in Cairo’s desert outskirts was canceled July 7 following news of Egypt diplomat Ihab Al-Sharif’s assassination in Iraq.

The London bombings the same day further emphasized the relevance of Camar’s symposiums, “Arabian Image in Worldwide Media” and “Media Versus Terrorism,” at this pioneering Middle East TV market.

“We saw an increase of participants at Camar, with more satellite channels like MBC and Showtime sending representatives, but there is still room to attract more Western buyers and sellers,” says Egypt TV and Radio Union (ERTU) organizer-marketing VP Maha Darwish, a 30-year TV veteran.

The four-day Camar featured 130 booths repping 22 Arab and other countries showcasing new TV productions for the busy Ramadan religious season in October. There was also a broadcast equipment market.

“Sales of new Ramadan TV series have increased this year by 11% due to advanced promotion for dramas shooting at Egypt TV studios and Media Production City,” says Darwish.

Syria had a record 14 stands featuring its increasingly popular TV dramas.

Some 50 awards were presented to TV and radio shows at the sidebar Radio and TV Programs Festival.

Egypt, which leads the Arab world in TV production, won the major prizes, including the drama series award for historical drama “Al-Tarek produced by Egypt TV, which also drew nods for director Ahmed Sakr, actor Khaled Zaky and actress Mona Wassef.

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