You will be redirected back to your article in seconds

Cable’s new rein dance

Horse Channel aims to burst out of the starting gate in fall

Hello, Wilbur.

The Gabelli Group Capital Partners and other investors are betting there are enough people in the U.S. who are so crazy about horses they’ll pony up $5 or more a month to buy a proposed network called the Horse Channel.

Founded by Sally Lasater, prexy of the California-based Horse TV Media Group, the net has put together a library of hundreds of hours of horse-related programs accumulated over the last two decades .

Programming includes Olympic equestrian events, World Cup dressage, World Cup showjumping, rodeos, docs about horses and even “funniest homevideos of horses gone ‘harmlessly haywire.’ ”

George Greenberg, chairman and CEO, previously helped put together business plans for the Golf Channel and Sci Fi Channel, among others. He and his staff are talking to cable operators and satellite distribs about sharing the monthly fee coughed up by subscribers, who’d need a digital box to get the Horse Channel.

Aiming to burst out of the starting gate in late fall, the channel would also sell commercial time and sponsorships to advertisers seeking an upscale aud.

The network will trot around anything smacking of live horse races and pari-mutuel betting; state laws on gambling make it a risky proposition for nationally distributed networks geared to people who bet on the horses.

More TV

  • Pamela Adlon, Rachel Brosnahan, and Issa

    Why Best Actress in a Comedy Is Emmy's Most Exciting Category (Column)

    Hello, Wilbur. The Gabelli Group Capital Partners and other investors are betting there are enough people in the U.S. who are so crazy about horses they’ll pony up $5 or more a month to buy a proposed network called the Horse Channel. Founded by Sally Lasater, prexy of the California-based Horse TV Media Group, the […]

  • Versus Bows TV Scripted Production With

    Spain's Versus Bows TV Fiction Production With End-Of-The-World Comedy 'Día Cero'

    Hello, Wilbur. The Gabelli Group Capital Partners and other investors are betting there are enough people in the U.S. who are so crazy about horses they’ll pony up $5 or more a month to buy a proposed network called the Horse Channel. Founded by Sally Lasater, prexy of the California-based Horse TV Media Group, the […]

  • Discovery Pitches Cross-Network Ad Package After

    Discovery Pitches 'Premiere' Cross-Network Ad Package Following Scripps Buy

    Hello, Wilbur. The Gabelli Group Capital Partners and other investors are betting there are enough people in the U.S. who are so crazy about horses they’ll pony up $5 or more a month to buy a proposed network called the Horse Channel. Founded by Sally Lasater, prexy of the California-based Horse TV Media Group, the […]

  • Tom Hollander A Private War

    'The Night Manager's' Tom Hollander Joins 'Baptiste' From 'The Missing' Producer

    Hello, Wilbur. The Gabelli Group Capital Partners and other investors are betting there are enough people in the U.S. who are so crazy about horses they’ll pony up $5 or more a month to buy a proposed network called the Horse Channel. Founded by Sally Lasater, prexy of the California-based Horse TV Media Group, the […]

  • Molly Windsor - Leading Actress -

    U.S.'s Sundance Now Takes 'Cheat,' Starring Molly Windsor, Katherine Kelly

    Hello, Wilbur. The Gabelli Group Capital Partners and other investors are betting there are enough people in the U.S. who are so crazy about horses they’ll pony up $5 or more a month to buy a proposed network called the Horse Channel. Founded by Sally Lasater, prexy of the California-based Horse TV Media Group, the […]

  • Seth MacFarlane attends the Fox Networks

    Seth MacFarlane Says He's 'Embarrassed' to Work for Fox

    Hello, Wilbur. The Gabelli Group Capital Partners and other investors are betting there are enough people in the U.S. who are so crazy about horses they’ll pony up $5 or more a month to buy a proposed network called the Horse Channel. Founded by Sally Lasater, prexy of the California-based Horse TV Media Group, the […]

More From Our Brands

Access exclusive content