LONDON — The BBC wants to launch a global lifestyle channel covering food, gardening and home makeovers as part of its international strategy aimed at doubling profits for commercial arm, BBC Worldwide.
Worldwide CEO John Smith revealed his desire to roll out a lifestyle web on Tuesday as he reiterated a plan to offer a children’s channel aimed at the global marketplace. “Operating separate genre channels for children’s and lifestyle is very much an ambition for BBC Worldwide,” he said.
“Global TV channels are one of the big growth areas. With the amount of children’s and lifestyle material in our archives, we are in a strong position to make the most of these assets for the benefit of license fee payers.”
At the moment, the BBC runs one genre channel, BBC Kids in Canada.
Smith indicated that Worldwide is targeting South America and India as territories in which to roll out BBC channels but declined to go into any detail.
He ruled out China because of government restrictions but said Worldwide intended to sell more of its shows to the rapidly expanding Chinese media market.