The names and faces of thesps and projects change every year, but no matter what the era, the appeal in being photographed on the sand endures.

Bridget Bardot brought considerable attention to the beach at Cannes and thousands of starlets and stars have followed suit, some in bikinis, some in evening wear, some playing it goofy with props.

This year, the beach invaders have included Paris Hilton and Kiera Chaplin.