Ah, the Cannes Film Festival! The artistry, the hoopla!

If you’re wondering if it was always this way, the answer is: Oui et non.

The first festival kicked off with a screening of “The Hunchback of Notre Dame” on Sept. 1, 1939 — the day Hitler invaded Poland. Fest cancelled.

It was officially launched in 1946; aside from 1948 and 1950, it’s been here every year.

And so has Variety. Since the beginning, we’ve covered everyone from De Sica to Kusturica, Clouzot to the Coens.

Our photos and stories have covered the student protests, topless women, festival sidebars, the market, press junkets, parties galore and marathon screenings.

To observe our centennial, Variety will offer photo retrospectives of Cannes in the 10 issues we’re publishing here.