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Cannes’ other business — non-film product launches — rubbed elbows with the film biz at the Nikki Beach Thursday night when Czech supermodel Eva Herzigova took the wraps off her new swimsuit line and Chopard co-president Caroline Scheufele unveiled the jewelry giant’s new “Happy Star” wristwatch collection.

Further proof that what everyone — even supermodels — want to do is direct, Herzigova told Variety she was “excited to also show the new film I have directed,” and was in discussions with an upcoming Euro film fest to that end.

Herzigova’s talents also took center stage when Euro helmer Gaspar Noe (“Irreversible”) made a one-minute film in Paris with the winsome Czech as part of the Canal Plus Cannes Fest series of short films by major filmmakers.

Noe was in Cannes helping tubthump his long-anticipated (and self-described “psychedelic epic”) film “Enter the Void” for Pathe, set to shoot in Tokyo in September.